Call bullshit on clickbait.
There are too many clickbaity headlines on the Internet, and little to no way for users to fight back against them. Regret is a Chrome extension that lets you register disappointment at an article while simultaneously navigating away from it. Over time, a user's individual collection of "regretted" links combined with the general pool of "regrets" will power a browser overlay that will warn against highly "regrettable" headlines. The dataset will also enable advertisers to get a better sense of the quality of the impressions they pay for.